If you are a marketer or studying marketing, you have probably come across the term “SMART” goal. The best way to understand which of the following examples is a SMART goal would be to understand what a SMART goal is. A SMART goal is a goal that falls within the acronym Specific, Measurable, Achievable, Realistic, and Timely. With this knowledge, which of these is not an example of a SMART goal;
● Add five new content formats to the website by the end of year.
● To increase year over year traffic by 30%.
● Significantly reduce the amount of time the team spends on creating content.
● All of the above are SMART goals
The correct answer would be “significantly reduce the amount of time the team spends on creating content”. It’s important to set SMART goals so that you, and your team, have an objective that can be realistically completed within a given period. Not only does this create a challenge, but it also prevents you from inevitably being disappointed with failing because you set an unrealistic or unachievable goal.