When advertising on Google, being as efficient as possible is incredibly important. You must avoid wasting your time and money and advertising to people who won’t respond to your message. As such, you would need to carefully consider the following statement; an advertiser would benefit from using affinity audience targeting if they want to reach people:
● with a very specific interest, like avid marathon runners
● with a particular broad interest, like sports fans
● who’ve already visited their website
● regardless of their specific interests
The correct answer to the statement “An advertiser would benefit from using affinity audience targeting if they want to reach people” would be with a particular broad interest, like sports fans.
This is because affinity audience targeting allows you to target people based on their specific interests, which is curated based on the channel’s apps, videos, pages, and content from the Google display network and YouTube they visit.
In other words, once you have selected a category, Google will use the factors mentioned above to determine the appropriate audience to show your advertising to.
It’s important not to confuse affinity audience targeting with custom affinity audiences. The significant difference between affinity audience targeting and custom affinity audiences is that custom affinity audiences allow you to target a hyper-specific audience.