Something that could happen to a business is that they might come across another business that is using the same name as theirs. This can obviously create many different issues; brand confusion being the biggest. What if Company 1 is delivering terrible service, and Company 2 is suffering because people are confusing the businesses? More than this, what does it mean for SEO? A business might search for their name on Google for example, and another business pops up. Is this because the names are the same? Continue reading to find out more.
Does Having the Same Name Affect SEO?
The short answer to this question is that it can definitely affect SEO. One of the reasons that this might happen is because Google might not be able to figure out that the two or more businesses are different. Google might also have trouble understanding that the businesses with the same names aren’t associated with each other.
One way to get to the bottom of whether or not it is the name that is affecting SEO is by searching for the name of the company as well as the region or city it is located. For example, if Company 1 searches for its name and another business pops up, this is another issue entirely. If Company 1 searches for its name and the location, so “Company 1 New York”, and the other business pops up, this might have to do with the name affecting SEO.
How to Resolve This
Unfortunately, there isn’t a quick fix to solving this problem, and the problem might actually lie within the SEO practices of the company in question. As mentioned above, if Company 1 tries to search for itself on Google, and another company appears, what might be happening is that because Company 2 has a better ranking, Google might think that you are trying to search for Company 2.
What Company 1 should do is check out Company 2’s website to see what they are doing. Company 1 might find that Company 2 has linked social profiles, often uploads original content, and is using backlinks to the best of its ability.
This means that Company 1 needs to begin doing the same to increase its ranking. More than this, Company 1 also needs to focus on building out their Google My Business profile, and ensure that all of the information is accurate, up to date, and isn’t being neglected.
What to Consider When Choosing a Company Name with SEO
The very first thing that you should do when choosing a company name, as well as the name for your URL, is to do some research. A great starting point would be to create a list of all the names that you like and use that list to create keywords.
The next step is searching for the names that you wrote down to see if there are any companies with similar or the same names. The next step would be to search for keywords that relate to your company to see who the big players are and if their names are similar to yours. Lastly, whichever URL you choose, it should be short and simple; easy to remember.
Another thing to consider is the fact that not every company is going to be a household name, and if you favor traffic rather than brand image, you could go for a URL that is slightly different from your brand name. For example, if you are a clothing company that sells secondhand clothing locally, you could do something like “secondhandclothingarizona.com”. While it isn’t the most attractive, you will certainly get traffic.