Each Campaign in Your Google Ads Account Should Have a Single:

Last updated: September 8, 2022

A very common Google Ads exam question is “each campaign in your Google Ads account should have a single:”. The following are possible answers, which one is correct?

Ad group

Landing page

Business goal

Maximum cost-per-click bid

The correct answer would be a business goal. The reason for this is that separate campaigns will be created when organizing your account, and each of these individual campaigns will focus on a single business goal. Examples of these goals could be advertising a specific service or product, or even increasing the amount of traffic your website receives. For businesses that operate in different geographic locations, separate campaigns will most likely need to be created for each location.