Filters cannot perform what action on collected data

Last updated: August 1, 2022

This question is one of the most frequently asked questions when taking a Google Analytics exam. Please continue reading to attempt the quiz, and find out what the correct answer is. 

Exclude traffic from particular IP addresses

Include shopping preferences

Include data from specific subdomains

Convert dynamic page URLs to readable text strings

The correct answer would be “include shopping preferences”. While filters can do many things, such as converting dynamic page URLs to readable text strings or excluding traffic from particular IP addresses, they can’t include shopping preferences. This is because shopping preferences, as well as customers’ intent, for example, is non-dimensional data.

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