High-quality ratings for an ad can:

Last updated: August 10, 2022

When running ad campaigns, your main goal would be to target and reach as many people as possible. But what if the ad you are running gets high quality ratings? Below are 4 choices, with 1 being correct, that would happen if an ad received high ratings.

increase how often people click on it

improve its position

be achieved with an increase in a bid

increase its average cost-per-click

The correct answer would be to improve its position. Much like high-ranking websites, an ad that receives high-quality ratings will have its position improved. In other words, if your Quality Score, which is made up of your landing pages, keywords, and ads, is high, your ad will be shown in better ad positions.