How can ad extensions contribute to increasing user engagement

Last updated: January 18, 2023

If you have just started learning about search engine optimization or marketing, especially online, one term that you might have come across is user engagement. The biggest question that most people have is, “how can ad extensions contribute to increasing user engagement?”. Which of the following options below is the correct answer to this question?

Ad extensions include a “share” button.

By addressing a user’s intent, device, and location.

With attractive images and videos.

Ad extensions include a “like” button to gauge if an ad is favorable.

The correct answer would be by addressing a user’s intent, device, and location. This is because you want to use the correct ad extensions for the right audience. One way to do this is by using a variety of factors that help you to target that audience, such as location, interest, device, and intent. By making use of these factors, you will be able to tailor your ads, and therefore increase the likelihood of matching a user’s moment. As a result, you will be able to draw higher engagement if your ads are more relevant, and this can be done by using the factors mentioned above.

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