How Does Google Ads Provide Control?

Last updated: December 27, 2022

The first thing to know about Google Ads is the reason it was designed, which is to provide advertisers with three things: results, control, and relevance. The only time you are charged is when you get a click, which provides results. It also shows your ads to the right people at the right time, which provides relevance. However, how does Google Ads provide control? 

By giving advertisers control over the next highest bid allowed in auctions they enter

By giving advertisers control over the number of specific actions their spending will return

By giving advertisers control over the maximum they spend per month

By giving advertisers control over which competitors they place ads in auctions against

The correct answer would be by giving advertisers control over the maximum they spend per month. This is because every advertiser or marketer has a different budget, and many businesses advertise using Google Ads, from small to large. Google Ads allows you to choose how much you want to spend per ad, per day, per month, giving you complete control over your budget. 

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