One of the trickiest things about the writing process is creating a title. The title is what will influence the readers to either click on your blog post or article, or continue browsing. This means that regardless of how much effort you put into the content of your post, no one will see it if the title isn’t great. Having said that, the first place to start is the length of the title, which also influences whether a reader will click on your post or not.
What Do the Statistics Say?
A great place to start would be to take a look at what the rules are on Google when it comes to titles. It turns out that Google will cut off a title or headline at 70 characters; this means that anything that follows 70 characters won’t be shown. This is important to remember if you want your entire title to be seen.
When it comes to the actual length of the title, it would depend on the niche that you are targeting, however, research shows that a title of around 60 characters receives the most click-through rates. This is what you should focus on, at least as a focal point, because ultimately you want people to click on the title to see your post or article.
This also depends on the platform to which you’re posting; Twitter titles that perform best are between 71-100 characters, Facebook titles perform best at 40 characters and LinkedIn is between 80-120 characters. Of course, if a title is great then these numbers aren’t all that important, but they’re good to know.
Factors To Consider
Something that you should keep in mind is the purpose of the title, as well as what would compel a reader to click on it. This means that you should choose a title style, such as questions, listicles, keyword triggers, how-to guides, and more. Choosing a title style will help you to give your title direction, since you want to get straight to the point, give enough information so the reader knows what it’s about, and be catchy enough for them to be inspired to click on it.