How Many Ads Should be Implemented Per Ad Group

Last updated: October 4, 2022

If you are getting into marketing and need to know the answer to the question “how many ads should be implemented per ad group?”, continue reading to find out. There are a few different answers that are usually suggested for this question, select which one you think is correct below.


One to two

Two to three

Three to five

As it turns out, you need between three to five ads implemented per ad group. While there is technically nothing wrong with using only one ad, having between three to five gives Google options to rotate the ads being shown. This is very helpful to determine which of the ads is performing the best. When it comes to marketing and advertising, data is of the utmost importance, and knowing which ads are performing the best allows you to optimize your ads over time.