In order to differentiate ads from those of competitors, advertisers should:

Last updated: March 28, 2022

In order to differentiate ads from those of competitors, advertisers should:

Use special characters, such as asterisks or hashtags

Mention competitor offers and prices

Use exclamation points and words in all capital letters

Include prices and promotions

The correct answer is to include prices and promotions. This is because when people make use of a search engine like Google, they are trying to gather information in order to decide, which is an important stage in the buying process. This means that any information related to prices, especially discounts, will be highly effective. 

You should give information that is relevant, specific, and appealing, which means including promotions, prices, and more importantly, call-to-action. 

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