Match the marketing goal to the correct ad extension

Last updated: May 27, 2022

While learning about SEO and digital marketing, you might come across certain phrases, like marketing goals, and need to know what they mean. These phrases are usually;

1. Structured snippets

2. Call extension

3. Sitelink extension

4. Location extension

What would these phrases be matched to?

● You aim to help with the direction of people to specific pages on your site.

● You are trying to drive calls to your business.

● Your goal is to be descriptive about the features of the product in question to answer questions before a customer click on an ad.

● You want the customer to know the distance from their location to one of the many stores that you own

 

The correct matched definitions would be:

1. Structured snippets – Your goal is to be descriptive about the features of the product in question to answer questions before a customer clicks on an ad.

2. Call extension – You are trying to drive calls to your business.

3. Sitelink extension – You aim to help with the direction of people to specific pages on your site.

4. Location extension – You want the customer to know the distance from their location to one of the many stores that you own.

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