One of the biggest benefits of online marketing or online advertising is the fact that you can collect information about users and use this information to define an audience. However, not all audiences can be defined by default. What remarketing audiences cannot be defined by default? • Users who visited a specific page on a […]

Digital marketing is quickly becoming one of the most widely used forms of marketing, and has helped many websites and businesses grow within the last few years. However, having said that digital marketing needs to be applied correctly, and one of the factors that determines success is the use of keywords. When someone searches on […]

If you have just started learning about search engine optimization or marketing, especially online, one term that you might have come across is user engagement. The biggest question that most people have is, “how can ad extensions contribute to increasing user engagement?”. Which of the following options below is the correct answer to this question? […]

When it comes to marketing, one of the most effective forms of marketing is content creation. You might have noticed that if you visit any website, you would see tons upon tons of blog content. This is primarily because blog content answers the search queries of users, and also allows for link building to take […]

For those who have just started with marketing and advertising on Google, you have most likely come across local catalog ads. These ads are great for showing your current inventory and pricing, so the ads will be determined by the interest and search history of the person searching. Which statement is true about local catalog […]

Having a custom campaign parameter is crucial for campaigns since they allow the website owner to see what traffic is being referred to. Which formats may be used to add a custom campaign parameter to a URL? ● www.googlemerchandisestore.com/?utm campaign = fallsale ● www.googlemerchandisestore.com/?utm_campaign=fallsale ● www.googlemerchandisestore.com/?utm_campaign = fall sale ● www.googlemerchandisestore.com/?utm_campaign=fall_sale The correct answer would […]

Running a display network campaign is one of the effective methods of advertising in 2022, but many variables can affect the outcome. One of those variables would be the keyword list that you are building. Which of the following should you do when building a keyword list for a display network campaign? ● Only include […]

If you are new to advertising, you have probably come across bumper ads. For those unaware, bumper ads allow you to display a short video message, usually about 6 seconds long. These short ads let you advertise bite-sized pieces of information, which has its pros and cons. However, there are important factors to consider when […]

The first thing to know about Google Ads is the reason it was designed, which is to provide advertisers with three things: results, control, and relevance. The only time you are charged is when you get a click, which provides results. It also shows your ads to the right people at the right time, which […]

Email marketing is one of the best, if not the most effective, forms of marketing. Besides being inexpensive compared to other methods, it has a very high ROI. However, if you’re just getting started with email marketing, you need to know the basics, which starts with the question, what is the definition of an email […]

When using Google AdWords, you have many options for advertising and even more options in terms of the goals you want to set. However, some bidding options are better than others, especially concerning branding goals. Which bidding option is best suited for an advertiser focused on branding goals? ● Cost per acquisition (CPA) ● Effective […]

Even though there are many forms of marketing in 2022, one of, if not the best form of marketing, is e-mail marketing. If you have everything in place, statistics show that for every $1 you spend on email marketing, you will receive about $36 in return. However, this does not mean that e-mail marketing is […]

Growing a business is, of course, incredibly important to success. However, inspiring the growth of a business can be quite a challenge, especially if you don’t know where to begin. One common question is, “what are the steps to implementing a conversational growth strategy?” ● Think, Optimize, Chat ● Think, Plan, Build ● Chat, Spend, […]

Inbound marketing is a form of marketing that focuses on providing solutions to your customers’ problems by creating valuable content. It aims to foster and inspire long-term relationships with customers. In other words, it is one of the best forms of marketing to gain authority.  If you are just learning about inbound marketing, you probably […]

If you plan on marketing or advertising using Google AdWords, you will undoubtedly need to reserve an ad at some point. However, what is the best way to reserve an ad? ● Enter the various specifications on the “Reservation” tab. ● Create a reservation campaign in AdWords. ● Create a standard video campaign. ● Contact […]

Display ads are among the most common and popular types of ads that can be found on many search engines, such as Google. When running display ads, there are a few things that you need to know, such as how do responsive display ads use automation? ● Responsive Display Ads automate ad creation for most […]

One aspect of advertising that is important to know is average view frequency, and one question that many people have is, “why is average view frequency important to measure?” A few typical answers are usually something like: ● It shows how engaged people are with the ad ● It shows how often the average person […]

One of the more unique advertising features of recent years is responsive display ads, which offer a very convenient function. Which statement is true about responsive display ads? ● They offer the advertiser more creative control than uploaded ads ● The ads can meet exact branding requirements ● The ads adjust to available screen space […]

When designing a website, one of the most critical aspects is the landing page and ensuring that experiencing it is pleasant for the visitor. So, which attributes describe a good landing page experience?  ● High amount of user traffic ● Easy to navigate ● Relevant and original content ● Transparent about the client’s business The […]

Hootsuite is one of the more popular social media management platforms available today. It basically provides users with an integrated interface that allows the management of social interactions. While it is true that Hootsuite offers many advantages, what is not an advantage of managing Instagram with Hootsuite? ● Scheduling and building many Instagram posts in […]

One very efficient feature you can use to your advantage is dynamic remarketing, but what exactly does it do?  ● Re-run the ad to increase the volume of people who will see it ● Engage visitors to the website by opening a chat session ● Show an ad to someone on his mobile device 24 […]

With social media becoming such a massive marketing tool, it’s important to know the various tactics that are used. These tactics include paid advertising, recruiting an influencer, creating website content, and more. However, all of these tactics fall into three categories; which are they?  ● Paid, owned, earned ● Earned, influenced, purchased ● Aimed, taught, […]

If you are taking the Google Ads exam, one of the questions you might need to answer is “which ad extension would you use for an advertiser who has a chain of restaurants?”. The following are options usually provided, which is the correct answer? ● Sitelink extensions ● Seller ratings ● Previous visits extensions ● […]

Did you know that around 60% of online searches are now being done on mobile devices? More importantly, did you know that 7.26 billion people now own a mobile device? In other words, if you want to appeal to customers on mobile devices, it’s essential to do what? ● Include your phone number as your […]

If you are getting into marketing and need to know the answer to the question “how many ads should be implemented per ad group?”, continue reading to find out. There are a few different answers that are usually suggested for this question, select which one you think is correct below. • One • One to […]

If you are looking to pass your Google Ads exam, you will need to know the answer to the question “Google helps marketers connect with people using what three kinds of data?”. Below are common possible answers, with only one being correct.  ● Demographic, purchase intent and declared ● Passion, purchase intent, and personalization ● […]

Which benefit below is not a benefit you’d expect from shopping ads: ● Ease of targeting without needing keywords ● Better qualified leads ● Free listings ● More traffic and leads The only entry that is not beneficial in the list above is free listings. The most significant advantages of shopping ads are promoting your […]

A very common Google Ads exam question is “each campaign in your Google Ads account should have a single:”. The following are possible answers, which one is correct? ● Ad group ● Landing page ● Business goal ● Maximum cost-per-click bid The correct answer would be a business goal. The reason for this is that […]

If you are looking to target users on Google, there are a few choices that an advertiser would use, however one is the best choice. Here are 4 options, with only one being correct. Which is it? • Video campaign • Search network with display opt-in • Display network • Search network The correct answer […]

This question is commonly asked in the Google Analytics exam, so knowing the answer is incredibly important. Below are 4 choices, choose the most appropriate answer.  ● Segments ● Custom reports ● Goals ● Custom dimensions You can share everything mentioned above, except custom dimensions. In other words, you can share Goals, Segments, Dashboards, Custom […]

If you have used YouTube for any length of time, you have probably realized the sheer amount of content on the platform is, for the lack of a better word, staggering. You can quite literally find a video about basically any topic, from education to woodwork, IT, painting videos, SEO tutorials, comedy, lifestyle, streams, and […]

When running ad campaigns, your main goal would be to target and reach as many people as possible. But what if the ad you are running gets high quality ratings? Below are 4 choices, with 1 being correct, that would happen if an ad received high ratings. ● increase how often people click on it […]

This question is one of the most frequently asked questions when taking a Google Analytics exam. Please continue reading to attempt the quiz, and find out what the correct answer is.  ● Exclude traffic from particular IP addresses ● Include shopping preferences ● Include data from specific subdomains ● Convert dynamic page URLs to readable […]

If you are a marketer or studying marketing, you have probably come across the term “SMART” goal. The best way to understand which of the following examples is a SMART goal would be to understand what a SMART goal is. A SMART goal is a goal that falls within the acronym Specific, Measurable, Achievable, Realistic, […]

One tool that brands and businesses have begun using, which has shown to have a very positive effect on marketing, is Performance Planner. This tool is most commonly used for predicting how overall performance and key metrics might be affected by changes in a campaign, as well as for creating detailed plans for advertising expenses. […]

A frequently asked question by many brands around the world getting into advertising on Google often ask “which targeting options are best for achieving brand awareness?”. Below are four choices that often make up for the possible answers; 1. In-market 2. Custom intent 3. Affinity 4. Remarketing The answer to this question is 3, the […]

One of the most important things that a business or brand needs to know when marketing on Google is which statistic indicates how often a click has led to a conversion. This is important for obvious reasons, especially when trying to perform analytics when adjusting or monitoring your marketing campaign. Below are four possible answers […]

A very common question that many brands and businesses advertising on Google ask is “which are the three required parts of a text ad?”. This question isn’t surprising, since Google continues to improve its products and services, often implementing updates. Below are the four most common potential answers to the question; 1. Description, path fields, […]

If you aren’t familiar with what Performance Planner is, it’s essentially a tool for creating plans for advertising spending, as well as allowing you to accurately assess how key metrics might be affected by changes to campaigns. A frequently asked question is “what does Performance Planner automatically do?”. Below are 4 common answers to this […]

One of the best tools that businesses and brands can take advantage of in 2022 is Performance Planner, a tool that allows you to see how much you will be spending on advertising, as well as allowing you to see if your advertising campaign changes will affect overall performance and key metrics. As such, you […]

A common question is what you can use a mobile-specific display URL for? The varying options are usually: 1. Indicate that you have a mobile-friendly landing page 2. Differentiate yourself from other advertisers 3. Show consumers that you are a large brand 4. Effectively track conversions to your desktop site The correct answer would be […]

While learning about SEO and digital marketing, you might come across certain phrases, like marketing goals, and need to know what they mean. These phrases are usually; 1. Structured snippets 2. Call extension 3. Sitelink extension 4. Location extension What would these phrases be matched to? ● You aim to help with the direction of […]

If you have been thinking about creating a mobile site, you may have run into the question “Many successful mobile sites have large ‘touch targets’ for clicking that take into account?”. The various options for this question usually include: 1. Responsive design based on touch 2. Time of day 3. The location where mobile is […]

If you’d like your ads to show on certain sites across the Internet, you can add these websites as: ● Topics ● Audiences ● Keywords ● Placements The correct answer would be placements. This is because the word placement, in terms of the Display Network, could mean a variety of things. For example, it could […]

If there is one practice that you should ensure is acceptable under Google’s editorial and technical requirements, it would be: ● Providing a link to a website that is still under construction ● Using a URL or link that doesn’t take the user to the correct landing page, such as using a link indicating “yahoo.com”, […]

What bidding strategy should you use to maximize the number of visitors to your website?   ● Cost-per-acquisition (CPA) ● Cost-per-view (CPV) ● Cost-per-click (CPC) ● Cost-per-thousand viewable impressions (vCPM) The best bidding strategy to drive traffic to your site would be cost-per-click. One of the biggest benefits of this bidding strategy is that you only […]

Which of the following is not a feature of Hootsuite? A) The ability to schedule and publish messages to multiple accounts at once B) The ability to monitor conversations and engage with your audience across multiple social networks C) The ability to fully automate your social media marketing activities D) Geo-locating conversations and geo-targeting messages […]

Which feature applies to the Google Display Network, but not the Google Search Network? A) Location targeting B) Language targeting C) Cost-per-click bidding D) Frequency capping  The correct answer is D, frequency capping. This is because frequency capping is a feature that is available to the Display Network and not the Search Network. Basically, frequency […]

Which description below best describes the action you would undertake in this dialog box? ● Scheduling a post ● Creating a stream ● Composing a message for your audience ● Adding an Instagram account to Hootsuite ● Sharing account permissions with your team The correct answer is ‘adding an Instagram account to Hootsuite’. 

A good service that works well with YouTube is Hootsuite. Many people have been wondering what happens once a YouTube video is published, and you click on the option to ‘share via Hootsuite’. Which of these 4 solutions is correct? ● Allows you to quickly share the video on other channels through the composer ● […]

In order to differentiate ads from those of competitors, advertisers should: ● Use special characters, such as asterisks or hashtags ● Mention competitor offers and prices ● Use exclamation points and words in all capital letters ● Include prices and promotions The correct answer is to include prices and promotions. This is because when people […]

All of these were recommended to help build a faster site except? A) Implementation of AMP (Accelerated Mobile Page) best practices B) Customer surveys about site performance C) Optimized content delivery  D) Site works on a range of screens and device The correct answer is B, giving customer surveys about site performance. If anything, by […]

When you’re looking for a business to provide a service, the internet is a great place to start your search. You can find all sorts of reviews of businesses on Google, Yelp, and other review platforms. When you’re searching for a business on Google, it’s common to see reviews from past customers. But what happens […]

A. Internet intermediaries can perform all logistical functions effectively. B. Internet marketing channels use combinations of mail and telephone to conduct business with ultimate customers. C. Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products.  D. Internet marketing channels perform facilitating functions at only […]

Are you looking to improve your site’s search engine ranking? One of the most important things you can do is submit a sitemap. In this article, we’ll show you how to submit a sitemap using Squarespace. We’ll also provide instructions for submitting a sitemap using Google Search Console. Let’s get started! What is a Sitemap? […]

Something that could happen to a business is that they might come across another business that is using the same name as theirs. This can obviously create many different issues; brand confusion being the biggest. What if Company 1 is delivering terrible service, and Company 2 is suffering because people are confusing the businesses? More […]

Search engine optimization (SEO) is one of the most important aspects of online marketing. To attract website visitors, it is necessary to optimize your website for search engines. There are many different search engines, and each has its own algorithm for ranking websites. In this article, we will compare two of the most popular search […]

True or false.  The answer to this question would be true. When it comes to queries on search engines, the intent is important to understand. Search intent can be broken down into four types of searches, and all queries only have one intent. These intents are as follows: ● Know – This is a query […]

The biggest question when it comes to acquiring a domain is whether to use .us or .com or any other top-level domain. This question has its merits since some of the most popular, successful, and well-known sites in the world use .com, such as Google, Facebook, Amazon, Samsung, Apple, and many more.  Because of this, […]

One of the trickiest things about the writing process is creating a title. The title is what will influence the readers to either click on your blog post or article, or continue browsing. This means that regardless of how much effort you put into the content of your post, no one will see it if […]

With over 2 million downloads a year, and over 455 million sites using WordPress, it has become one of the most popular software for web publishing on earth and is used around the world for a variety of purposes, including creating blog content. One of the reasons it has become so popular is because it […]

Why is it recommended to separate Display Network from Search Network campaigns?   A) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score B) Different campaign settings may be more effective on different networks C) Separate campaigns allow for more accurate location targeting D) Higher bids required to be successful […]

After months or even years of hard work your efforts have finally paid off, your site is now ranking for the keywords that you set out to rank for. The hard work is finished now, right? You now get to sit back and enjoy the passive income everyone told you about. Wrong When you talk […]

A measure of user engagement with a website is:   A) Site bounce rate B) Page bounce rate C) Unique visitors D) Average page depth   The correct answer would be B, the page bounce rate. The bounce rate of a website is a very important metric, since it shows how interested visitors are in […]

One of the many different types of sites is a sticky website, and this is easy to define. A sticky website is essentially a website that attracts readers and keeps them on the site; in other words, readers stick around. This is usually done by not including many outbound links (links that lead the reader […]

If you have been searching the web, you have undoubtedly come across websites that are particularly unhelpful. Or perhaps you want to make it so that no entertainment related websites pop up in the search results on your work laptop. Well, this is possible, and if you have been wondering how to exclude a website […]

Something that many business owners may want to do is remove their business page or account from Google. This could be for many reasons; the business is now closed, you are no longer managing the business, you’re starting a new business, etc. If you have had your fair share of frustration trying to delete your […]

A page that cannot be displayed due to robots is actually one of the most common errors in the Google Search Console that users face. These error messages usually reads as follows: “pages cannot be crawled due to robots.txt restriction” or “pages cannot be displayed due to robots.txt”. This is not a very difficult error […]

This is quite common and happens when there are no outbound links found on your post, which is needed to get a green bullet. Please note that your site needs to contain outbound links. Having no outbound links could negatively affect your ranking. These links provide direct access to another domain within your site. Unfollow […]

• When a user opens another browser window • When a user is inactive on your website for more than 30 minutes • At noon every day • After 30 minutes, regardless of user activity on your website All of these are incorrect except one: when a user is inactive on your website for more […]

One of the most important things for a business is to accumulate reviews, even if it is just a rating. Currently, about 4,000 characters are allowed for a Google review, although when tested it allowed for just over 4,000. If you have been hitting the character limit and are sure that you haven’t used 4,000 […]

How can you lose your claimed URL?   A) You remove all data feeds from your Merchant Center account B) Another authorized owner of the website successfully verifies and claims your website URL C) Your claimed URL authorization expired from Webmaster tools D) Your website is updated but includes the same identifying meta tag or […]

Is it true or false that the optimization score is made up of over 50 recommendations to optimize search campaigns? It would be true since this allows you to spend smarter, help you to be more efficient in advertising, as well as reach new audiences. The benefit of this is that you are able to […]