If you aren’t familiar with what Performance Planner is, it’s essentially a tool for creating plans for advertising spending, as well as allowing you to accurately assess how key metrics might be affected by changes to campaigns. A frequently asked question is “what does Performance Planner automatically do?”. Below are 4 common answers to this […]

One of the best tools that businesses and brands can take advantage of in 2022 is Performance Planner, a tool that allows you to see how much you will be spending on advertising, as well as allowing you to see if your advertising campaign changes will affect overall performance and key metrics. As such, you […]

A common question is what you can use a mobile-specific display URL for? The varying options are usually: 1. Indicate that you have a mobile-friendly landing page 2. Differentiate yourself from other advertisers 3. Show consumers that you are a large brand 4. Effectively track conversions to your desktop site The correct answer would be […]

While learning about SEO and digital marketing, you might come across certain phrases, like marketing goals, and need to know what they mean. These phrases are usually; 1. Structured snippets 2. Call extension 3. Sitelink extension 4. Location extension What would these phrases be matched to? ● You aim to help with the direction of […]

If you have been thinking about creating a mobile site, you may have run into the question “Many successful mobile sites have large ‘touch targets’ for clicking that take into account?”. The various options for this question usually include: 1. Responsive design based on touch 2. Time of day 3. The location where mobile is […]

If you’d like your ads to show on certain sites across the Internet, you can add these websites as: ● Topics ● Audiences ● Keywords ● Placements The correct answer would be placements. This is because the word placement, in terms of the Display Network, could mean a variety of things. For example, it could […]

If there is one practice that you should ensure is acceptable under Google’s editorial and technical requirements, it would be: ● Providing a link to a website that is still under construction ● Using a URL or link that doesn’t take the user to the correct landing page, such as using a link indicating “yahoo.com”, […]

What bidding strategy should you use to maximize the number of visitors to your website?   ● Cost-per-acquisition (CPA) ● Cost-per-view (CPV) ● Cost-per-click (CPC) ● Cost-per-thousand viewable impressions (vCPM) The best bidding strategy to drive traffic to your site would be cost-per-click. One of the biggest benefits of this bidding strategy is that you only […]

Which of the following is not a feature of Hootsuite? A) The ability to schedule and publish messages to multiple accounts at once B) The ability to monitor conversations and engage with your audience across multiple social networks C) The ability to fully automate your social media marketing activities D) Geo-locating conversations and geo-targeting messages […]

Which feature applies to the Google Display Network, but not the Google Search Network? A) Location targeting B) Language targeting C) Cost-per-click bidding D) Frequency capping  The correct answer is D, frequency capping. This is because frequency capping is a feature that is available to the Display Network and not the Search Network. Basically, frequency […]

Which description below best describes the action you would undertake in this dialog box? ● Scheduling a post ● Creating a stream ● Composing a message for your audience ● Adding an Instagram account to Hootsuite ● Sharing account permissions with your team The correct answer is ‘adding an Instagram account to Hootsuite’. 

A good service that works well with YouTube is Hootsuite. Many people have been wondering what happens once a YouTube video is published, and you click on the option to ‘share via Hootsuite’. Which of these 4 solutions is correct? ● Allows you to quickly share the video on other channels through the composer ● […]

In order to differentiate ads from those of competitors, advertisers should: ● Use special characters, such as asterisks or hashtags ● Mention competitor offers and prices ● Use exclamation points and words in all capital letters ● Include prices and promotions The correct answer is to include prices and promotions. This is because when people […]

All of these were recommended to help build a faster site except? A) Implementation of AMP (Accelerated Mobile Page) best practices B) Customer surveys about site performance C) Optimized content delivery  D) Site works on a range of screens and device The correct answer is B, giving customer surveys about site performance. If anything, by […]

When you’re looking for a business to provide a service, the internet is a great place to start your search. You can find all sorts of reviews of businesses on Google, Yelp, and other review platforms. When you’re searching for a business on Google, it’s common to see reviews from past customers. But what happens […]

A. Internet intermediaries can perform all logistical functions effectively. B. Internet marketing channels use combinations of mail and telephone to conduct business with ultimate customers. C. Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products.  D. Internet marketing channels perform facilitating functions at only […]

Are you looking to improve your site’s search engine ranking? One of the most important things you can do is submit a sitemap. In this article, we’ll show you how to submit a sitemap using Squarespace. We’ll also provide instructions for submitting a sitemap using Google Search Console. Let’s get started! What is a Sitemap? […]

Something that could happen to a business is that they might come across another business that is using the same name as theirs. This can obviously create many different issues; brand confusion being the biggest. What if Company 1 is delivering terrible service, and Company 2 is suffering because people are confusing the businesses? More […]

Search engine optimization (SEO) is one of the most important aspects of online marketing. To attract website visitors, it is necessary to optimize your website for search engines. There are many different search engines, and each has its own algorithm for ranking websites. In this article, we will compare two of the most popular search […]

True or false.  The answer to this question would be true. When it comes to queries on search engines, the intent is important to understand. Search intent can be broken down into four types of searches, and all queries only have one intent. These intents are as follows: ● Know – This is a query […]

The biggest question when it comes to acquiring a domain is whether to use .us or .com or any other top-level domain. This question has its merits since some of the most popular, successful, and well-known sites in the world use .com, such as Google, Facebook, Amazon, Samsung, Apple, and many more.  Because of this, […]

One of the trickiest things about the writing process is creating a title. The title is what will influence the readers to either click on your blog post or article, or continue browsing. This means that regardless of how much effort you put into the content of your post, no one will see it if […]

With over 2 million downloads a year, and over 455 million sites using WordPress, it has become one of the most popular software for web publishing on earth and is used around the world for a variety of purposes, including creating blog content. One of the reasons it has become so popular is because it […]

Why is it recommended to separate Display Network from Search Network campaigns?   A) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score B) Different campaign settings may be more effective on different networks C) Separate campaigns allow for more accurate location targeting D) Higher bids required to be successful […]

After months or even years of hard work your efforts have finally paid off, your site is now ranking for the keywords that you set out to rank for. The hard work is finished now, right? You now get to sit back and enjoy the passive income everyone told you about. Wrong When you talk […]

A measure of user engagement with a website is:   A) Site bounce rate B) Page bounce rate C) Unique visitors D) Average page depth   The correct answer would be B, the page bounce rate. The bounce rate of a website is a very important metric, since it shows how interested visitors are in […]

One of the many different types of sites is a sticky website, and this is easy to define. A sticky website is essentially a website that attracts readers and keeps them on the site; in other words, readers stick around. This is usually done by not including many outbound links (links that lead the reader […]

If you have been searching the web, you have undoubtedly come across websites that are particularly unhelpful. Or perhaps you want to make it so that no entertainment related websites pop up in the search results on your work laptop. Well, this is possible, and if you have been wondering how to exclude a website […]

Something that many business owners may want to do is remove their business page or account from Google. This could be for many reasons; the business is now closed, you are no longer managing the business, you’re starting a new business, etc. If you have had your fair share of frustration trying to delete your […]

A page that cannot be displayed due to robots is actually one of the most common errors in the Google Search Console that users face. These error messages usually reads as follows: “pages cannot be crawled due to robots.txt restriction” or “pages cannot be displayed due to robots.txt”. This is not a very difficult error […]

This is quite common and happens when there are no outbound links found on your post, which is needed to get a green bullet. Please note that your site needs to contain outbound links. Having no outbound links could negatively affect your ranking. These links provide direct access to another domain within your site. Unfollow […]

• When a user opens another browser window • When a user is inactive on your website for more than 30 minutes • At noon every day • After 30 minutes, regardless of user activity on your website All of these are incorrect except one: when a user is inactive on your website for more […]

One of the most important things for a business is to accumulate reviews, even if it is just a rating. Currently, about 4,000 characters are allowed for a Google review, although when tested it allowed for just over 4,000. If you have been hitting the character limit and are sure that you haven’t used 4,000 […]

How can you lose your claimed URL?   A) You remove all data feeds from your Merchant Center account B) Another authorized owner of the website successfully verifies and claims your website URL C) Your claimed URL authorization expired from Webmaster tools D) Your website is updated but includes the same identifying meta tag or […]

Is it true or false that the optimization score is made up of over 50 recommendations to optimize search campaigns? It would be true since this allows you to spend smarter, help you to be more efficient in advertising, as well as reach new audiences. The benefit of this is that you are able to […]