If you have used YouTube for any length of time, you have probably realized the sheer amount of content on the platform is, for the lack of a better word, staggering. You can quite literally find a video about basically any topic, from education to woodwork, IT, painting videos, SEO tutorials, comedy, lifestyle, streams, and more.
However, with that being said, as a content creator, the platform can be very difficult to navigate, and getting your videos to trend is quite a challenge. This means that to make it on YouTube, you need to understand the three components in the YouTube ecosystem, which are creators, advertisers, and fans. This article will take a look at these components in more detail, so please enjoy.
YouTube Ecosystem: What is it?
The first place to start when trying to make heads or tails of YouTube as a creator is to understand what it is, or in a fancier phrase; to understand the ecosystem of YouTube. YouTube, in a nutshell, is a platform where creators upload video content that gets watched by users. Views and likes are the main currency on this platform, and comments are the most sought-after coin. The more views likes, and comments a video gets, the more it gets recommended by the algorithm to users who would likely enjoy the content.
What type of videos you might ask? Pretty much anything and everything that can be considered entertaining are posted on YouTube. As mentioned above, these could be highlights from a streamers stream or a DIY tutorial on how to build a kennel for your dog. You can learn how to cook, or new recipes for cooking, as well as how to code if you have enough time.
What are the Components?
As mentioned above, there are three components to YouTube; the creators, the advertisers, and the viewers or fans. Each of these components works in tandem, and it can be argued that there can’t be one without the other.
● The creators: The creators would be the people that are creating the content that is consumed on the platform. While it is up for debate when to describe someone as a creator, the simple definition would be anyone that has uploaded content to the platform.
● The advertisers: As an internet user, you are probably quite familiar with advertising and the various advertisers. Advertisers on YouTube usually have their videos played before the video begins, but some creators who have become popular enough will have advertisements playing throughout the video. This is a two-way street; the creator gets paid for popular content, and the advertiser gets increased brand awareness and exposure.
● The fans: The most important component of the YouTube ecosystem is arguably the fans or viewers. These are the people that watch the content uploaded to YouTube. Without fans watching content, creators wouldn’t have videos that become popular, and advertisers wouldn’t have anyone to advertise to.
As you can see from the information above, the ecosystem on YouTube, while being rather straightforward, is quite complex. Each component relies on the other; even though advertisements are annoying for viewers, it helps the creator to get paid, which incentivizes them to create great content for the viewers to enjoy. Without viewers, advertisers wouldn’t reach new audiences, and creators wouldn’t have anyone to create videos for. Without any creators, there would be no content, and therefore no YouTube.