What bidding strategy should you use to maximize the number of visitors to your website?
● Cost-per-acquisition (CPA)
● Cost-per-view (CPV)
● Cost-per-click (CPC)
● Cost-per-thousand viewable impressions (vCPM)
The best bidding strategy to drive traffic to your site would be cost-per-click. One of the biggest benefits of this bidding strategy is that you only have to pay when someone clicks on the advertisement. This also allows for effective optimization and gives you a great measurement of performance. The more you spend on cost-per-click, the more visitors your website receives, which could result in more profits.