One very efficient feature you can use to your advantage is dynamic remarketing, but what exactly does it do?
● Re-run the ad to increase the volume of people who will see it
● Engage visitors to the website by opening a chat session
● Show an ad to someone on his mobile device 24 hours after visiting the website on a desktop
● Show prior visitors ads based on products or services they saw on the site
The correct answer would be that it shows prior visitors ads based on products or services they saw on the site. This means that if someone visits your site, they will see your ads in the future. Moreover, it will show specific ads related to products or services that a visitor viewed in the past.
This offers various benefits, such as allowing your entire inventory to be covered by ads; in other words, you can quickly scale your business with your services and products. More importantly, Google will actually predict which ad layout will be the most efficient and effective per person in terms of placement and platform.