If you aren’t familiar with what Performance Planner is, it’s essentially a tool for creating plans for advertising spending, as well as allowing you to accurately assess how key metrics might be affected by changes to campaigns. A frequently asked question is “what does Performance Planner automatically do?”. Below are 4 common answers to this question, with only 1 being correct.
1. Forecasts how your current campaigns will perform in the future.
2. Uses machine learning to target new demographics.
3. Sets your ad budget for maximum growth.
4. Recommends the perfect ad structure for your budget.
The correct answer is 1; Performance Planner forecasts how your current campaigns will perform in the future. Performance Planner allows you to do much more than this however, you can also use it to change the settings of the campaign to see different outcomes, as well as let you manage budgets for many different campaigns.