What Does the Send Metric Help You Analyse?

Last updated: November 25, 2022

Even though there are many forms of marketing in 2022, one of, if not the best form of marketing, is e-mail marketing. If you have everything in place, statistics show that for every $1 you spend on email marketing, you will receive about $36 in return. However, this does not mean that e-mail marketing is a walk in the park, and there are a few things that you need to know. One of these is what the send metric helps you analyse. Which of the below options is correct?

Any email recipient who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.

Any email recipient who was sent to and accepted your message.

Any email recipient who has opted in to receive your message and was sent to

Any email recipient who can’t be sent to either because they unsubscribed, bounced, or were suppressed.

The correct answer would be any e-mail recipient who can’t be sent to either because they unsubscribed, bounced, or were suppressed. 

While most people know exactly what the clickthrough rate does in e-mail marketing, it’s also important to know the send metric. This is because you can monitor your campaign to see which areas need improvements. 

It also means that you can remove some people from the e-mail list. Alternatively, if you aren’t getting many people unsubscribing from the e-mail list, perhaps it’s time to look at the content sent within each e-mail.

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