What is a “sticky” website?

Last updated: December 6, 2021

One of the many different types of sites is a sticky website, and this is easy to define. A sticky website is essentially a website that attracts readers and keeps them on the site; in other words, readers stick around. 

This is usually done by not including many outbound links (links that lead the reader away from the site), or reducing any feeds related to social media such as Facebook or Instagram. Another way this is done is by reducing the presence of ads on the site, and, instead, include links that direct the user to other pages on the site. 

Benefits of a “sticky” website

There are a few benefits that come along with having a sticky website, such as:

More return visits

Your content will be shared, not someone else’s

More pages per session will be visited

Increased conversion rates

Bounce rate and time to bounce rate will decrease

Keep in mind that images and videos, especially feeds from social media platforms, slow down your site and make it take longer to load which increases bounce rate. In addition, search engines prefer sites that cause visitors to stick around; it is assumed that the content is good so SEO score improves. 

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