What is the Definition of An Email Marketing Strategy

Last updated: December 27, 2022

Email marketing is one of the best, if not the most effective, forms of marketing. Besides being inexpensive compared to other methods, it has a very high ROI. However, if you’re just getting started with email marketing, you need to know the basics, which starts with the question, what is the definition of an email marketing strategy?

A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

A separate strategy outside of your inbound efforts that involve sending emails.

A strategy for sending all types of emails for your business, including sales emails and administrative emails.

A strategy around sending transactional emails for your business.

The correct answer would be a strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. Email marketing still remains one of the most effective forms of marketing, and the main reason for this is that it achieves many goals, one of which is creating and nurturing a relationship with humans. It does this by showing people products and services they might find helpful and personalizing the experience. 

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