What remarketing audiences cannot be defined by default

Last updated: January 18, 2023

One of the biggest benefits of online marketing or online advertising is the fact that you can collect information about users and use this information to define an audience. However, not all audiences can be defined by default. What remarketing audiences cannot be defined by default?

Users who visited a specific page on a website

Users who speak a particular language

Users who visited a physical store

Users who played a video on a website

The correct answer would be users who visited a physical store. The reason that users who have visited a physical store cannot be defined by default is because there is no way to track their activity. This is the same for any user who has engaged in any sort of offline activity. The only users that can be defined by default are users that have engaged on a website or an app that uses cookies or mobile advertising ids that are able to track users.