A very common question that many brands and businesses advertising on Google ask is “which are the three required parts of a text ad?”. This question isn’t surprising, since Google continues to improve its products and services, often implementing updates. Below are the four most common potential answers to the question;
1. Description, path fields, and URL
2. Headline, description, and URL
3. Description, path fields, and headline
4. Headline, description, and path fields
The correct answer is 2, the headline, description, and URL. This is important to know, because it is your headline that will attract the attention of potential visitors, but keep in mind that you can only add up to 30 characters per the three headlines to describe your service or product. More than this, the path text that you use is optional when your URL is displayed, but it’s good to include since it gives potential visitors an idea of where they will be going. Finally, always ensure to use a call to action phrase in your description to increase the probability a visitor will click on the link.