Which campaign type would an advertiser use to target users searching on google.com?

Last updated: September 8, 2022

If you are looking to target users on Google, there are a few choices that an advertiser would use, however one is the best choice. Here are 4 options, with only one being correct. Which is it?

Video campaign

Search network with display opt-in

Display network

Search network

The correct answer would be the search network. This is because when using the search network, advertisements will be shown to users, using related keywords, who have searched for a specific term. This means that these text ads are shown to users who are considered to be high-potential customers.