Which feature applies to the Google Display Network, but not the Google Search Network?
A) Location targeting
B) Language targeting
C) Cost-per-click bidding
D) Frequency capping
The correct answer is D, frequency capping. This is because frequency capping is a feature that is available to the Display Network and not the Search Network. Basically, frequency is the average number of times your ad, which is in the position of 1, is seen by a unique user, over a certain period of time. If you would like to dictate the number of times each person is able to see your advertisement, you would use frequency capping.