Which Formats May be Used to Add a Custom Campaign Parameter to a URL?

Last updated: December 27, 2022

Having a custom campaign parameter is crucial for campaigns since they allow the website owner to see what traffic is being referred to. Which formats may be used to add a custom campaign parameter to a URL?

www.googlemerchandisestore.com/?utm campaign = fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign = fall sale

www.googlemerchandisestore.com/?utm_campaign=fall_sale

The correct answer would either be www.googlemerchandisestore.com/?utm_campaign=fallsale or www.googlemerchandisestore.com/?utm_campaign=fall_sale. This is important to know since website owners need to add their parameters to URLs if they want to see what traffic is being received from ad campaigns, hence the campaign parameter “Utm_adgroup campaign parameter.” 

SHARE THIS ARTICLE

OTHER BLOG POSTS