If you are new to advertising, you have probably come across bumper ads. For those unaware, bumper ads allow you to display a short video message, usually about 6 seconds long. These short ads let you advertise bite-sized pieces of information, which has its pros and cons. However, there are important factors to consider when creating effective bumper ads. Which is the best practice for creating effective bumper ads?
● Cut down your :30 TV spot
● Build a single bumper ad to convey your entire message
● Focus on a single product, feature, or brand message
● Don’t include branding
Focus on a single, simple purpose. This is because as mentioned above, bumper ads are typically only about 6 seconds long. This means you have a very short amount of time to convey a message, and sticking to a single message with a singular purpose is not only easier to digest but also retain. More importantly, these messages usually target mobile users who are on the go, so having a quick, short, and straightforward message is far more palatable.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.