Which of the following statements regarding internet marketing channels is most accurate?

Last updated: February 22, 2022

A. Internet intermediaries can perform all logistical functions effectively.

B. Internet marketing channels use combinations of mail and telephone to conduct business with ultimate customers.

C. Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products. 

D. Internet marketing channels perform facilitating functions at only a slightly higher cost than traditional marketing channels. 

E. A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers.

The reason that this is an accurate statement for internet marketing channels is because it describes internet marketing channels under the four types of utility. For example, one aspect of form utility is offering discounted, or lower, prices, as well as a wide range of products to choose from, and convenience. Time utility is covered since the process takes place online, when the customer is able to consume the marketing in question, at the customer’s leisure. Place utility encompasses every platform in which the marketing can reach customers, such as websites, social media, email, and more. Finally, possession utility is provided through marketing to show customers how much value the product or service will add, or how useful it will be. 

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