Which Report is Helpful When Using Site and Category Exclusions

Last updated: February 23, 2023

One of the more commonly asked questions when evaluating a site’s ad performance is, “ Which report is helpful when using sight and category exclusions?”. It’s crucial to use the correct report since that will allow you to see the performance of your ad. So, which of the answers below is correct?

Keyword Report

Ad Group Report

Campaign Report

Placement Report

The correct answer to “which report is helpful when using site and category exclusions?” would be a placement report. This is because ads running on the Google Display Network will show site-level performance metrics on the placement report. This is very beneficial since it lets you see precisely how your display campaign’s performance is doing, which is crucial to reaching your objectives.