Which Statistic Indicates How Often a Click Has Led to a Conversion?

Last updated: July 11, 2022

One of the most important things that a business or brand needs to know when marketing on Google is which statistic indicates how often a click has led to a conversion. This is important for obvious reasons, especially when trying to perform analytics when adjusting or monitoring your marketing campaign. Below are four possible answers to this question;

1. Converted clicks

2. Cost-per-conversion

3. Clickthrough rate

4. Conversion rate

The answer to this question is self-explanatory in the name, number 4, the conversion rate. The great thing about Google Ads is the fact that it only tracks successful conversions; such as when a visitor subscribes, calls, purchases, emails, and any other important actionS. These acts are important because they can be used to measure how effective your campaign is; if visitors are leaving the site quickly, or if they are on the site for a long period, but not performing a conversion action, this is an indication that something isn’t working. One way to calculate the conversion rate would be something like 10 conversions per 100 clicks is 10%; 1/100*100%= 10%.