Which Targeting Option is Best for Achieving Brand Awareness

Last updated: February 23, 2023

As a business or a brand, you are probably very aware of the impact of digital marketing. Google is also very much aware of the impact that digital marketing has, and as such, offers a wide variety of options to help businesses and brands reach their audiences. However, if you want to increase brand awareness, not every targeting option will be best suited for this goal. Which targeting option is best for achieving brand awareness?


Custom Intent



The correct answer would be affinity. Affinity targeting is best for achieving brand awareness since you would be able to reach a more targeted audience by focusing on their lifestyles, passions, and interests holistically. This audience can be described as a more TV-like audience. 

More importantly, these audiences are already defined by their characteristics by search engines, as well as categorized. This is a big benefit since it means you will be targeting your target audience more closely, wasting less time and money.