Which Targeting Option is Best for Achieving Brand Awareness?

Last updated: October 7, 2022

A frequently asked question by many brands around the world getting into advertising on Google often ask “which targeting options are best for achieving brand awareness?”. Below are four choices that often make up for the possible answers;

1. In-market

2. Custom intent

3. Affinity

4. Remarketing

The answer to this question is 3, the affinity targeting option. Why? Because by using the affinity targeting option, you are leaving it in the hands of the search engine to identify your audience, which is done by categorizing and defining the audience based on its characteristics. You could of course use custom affinity targeting options, but then you would need to understand for attributes of your audience, such as interests, URLs, apps, and places.