You can use a mobile-specific display URL to:

Last updated: June 3, 2022

A common question is what you can use a mobile-specific display URL for? The varying options are usually:

1. Indicate that you have a mobile-friendly landing page

2. Differentiate yourself from other advertisers

3. Show consumers that you are a large brand

4. Effectively track conversions to your desktop site

The correct answer would be 1, which would be to show that your site has a mobile-friendly landing page. This is especially effective when participating in mobile advertising campaigns, especially on social media platforms. Many mobile users will refuse to click on a link if the page isn’t optimized for mobile, simply because the experience will be frustrating.